Draw the Line is a dynamic sexual violence prevention campaign based in Ontario. In developing the campaign, they consulted extensively with service providers, grassroots organizations, advocates, and survivors. The intent was to create a campaign that represents the ethnic, linguistic, cultural, sexual, economic, and geographical diversity in Ontario. WeUsThem was brought in to develop an eLearning module to be used to promote the platform within classrooms of elementary and middle school students. We also developed a full marketing plan for overall promotion of the campaign.
Our team created two separate modules for elementary and middle school students. They featured lessons on topics such as common myths about sexual violence, the culture of being a bystander, and language surrounding the subject.
WeUsThem also created a marketing strategy to be used by Draw the Line to measure the engagement that the campaign was having with its target demographic of young people in Ontario.
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