Ashwin Kutty, President & CEO of WeUsThem, emphasizes the company’s core ethos, “We = Us + Them,” which symbolizes our dedication to bridging the gap between ourselves, our clients, and their customers has been part of our ethos since the beginning. Kutty adds, “Winning an award that aligns with our ethos is a new one for us, but it does speak to how well we are aligned and how much this has been missing in Advertising & Marketing for some time now.”
WeUsThem’s commitment to customer-centricity has also spawned innovative business ideas. The agency recently launched HealthEMe, a digital healthcare company that already operates in six countries and is rapidly expanding with its footprint.
Faten Alshazly, Co-Founder and Chief Creative Officer adds, “For far too long the business of Advertising has been about showing customers shiny objects and pretty creative. We have built an agency that is founded on the idea that we are a customer focussed agency. That connect between the brand and its customers is vital. Products can be on trend and not, but brand affinity can last far longer than a product being on trend.”
As WeUsThem continues to innovate and expand, it remains steadfast in its commitment to engage authentically with audiences its clients serve, setting a new standard for what it means to truly drive business growth the advertising industry.