With its mission of changing the narrative around female leadership by reinforcing the value in the female vision of advertising, the 2021 Gerety Awards will continue to define the standard to which advertising should be held and show clients the best way to target the world’s most powerful consumers.
“Representing Canada and the female leadership we so need in our field is vital not just for advertising but also for creative, diverse, inclusive and equitable outlooks“ said Faten Alshazly, Founder and Chief Creative Officer of WeUsThem. “Gone are the times of a Mad Men dramatization and the exclusion of voices from over half of our population that are leading the industry each day.” added Alshazly.
The Gerety Awards have well respected leaders from a variety of countries represented within the Grand Jury. From agencies to corporate entities, the Jury brings together the best advertising has to offer the world over with leaders from Facebook, TBWA/Chia/Day, Weber Shandwick, DDB, FCB, Publicis, Saatchi & Saatchi, Pinterest, WPP, Unilever, LinkedIn, McCann, Leo Burnett, Edleman, Ogilvy, BBDO, Havas, VMLY&R, OWN, Montblanc, Visa, Sony Music Group, and of course WeUsThem.
“Faten has been the most ardent supporter of the female voice and leadership in the creative fields, so it so no surprise that the prestigious Gerety Awards have asked her to represent Canada in 2021. To join a class of leaders from all these organizations is a testament to her leadership and work in the field, as well as where she has creatively architected what WeUsThem delivers each day for our global clients.” says WeUsThem President & CEO, Ashwin Kutty.
The Gerety Awards will be open for entries in January 2021 from their website at www.geretyawards.com.
About WeUsThem Inc.
WeUsThem, a full-service advertising agency, develops creative executions and strategies across the web, mobile, TV, radio, print, and other media. This includes the design, development and strategic management of online and social properties, mobile apps and eBooks, advertising and media buying, identity development, long term brand management as well as managing campaigns across industries, sectors and consumer profiles.
WeUsThem consults with local and foreign governments, heads of state, MNC’s and Fortune 500s, as well as SMBs, for strategic planning, in academia, hospitality, healthcare, travel & tourism, CPG, and other industries across all three sectors.
About The Gerety Awards
Named for Frances Gerety, the copywriter who in 1948 coined the slogan “A diamond is forever, The Gerety Awards marks the first time that a jury has been brought together to select the best in advertising — all advertising, not just advertising made for women — through the female lens, creating a benchmark that is relevant to the market reality, all while redefining the standard to which advertising has traditionally been held.
About WeUsThem Inc.
WeUsThem is an internationally recognized full-service ad agency. WeUsThem builds and manages international brands to broadcast, digital and print campaigns, to design, development, strategic management of online and social properties, Mobile Apps, advertising and media buying, brand strategy & development, as well as managing experiential and experimental campaigns across industries, sectors and consumer profiles. WeUsThem services its enviable global roster of clients, which includes Telus Health, The Kempinski Group, Kaplan International, Nestle, Cambridge University, Sinai Health, USAID, and a host of Government agencies such as the Canadian Space Agency, Health Canada, the State of California, Wyoming, Colorado, and Virginia, to name a few.
WeUsThem strives to be a recognized leader in the advancement of inclusive marketing and community practices, by influencing positive social change, and elevating underrepresented voices, through creating thoughtful and respectful content, that truly reflects the communities their clients serve.