What are your business hours?

Our business hours are Monday to Friday, 9:00 AM to 5:00 PM AST. Our telephone hours align with our in-person service hours. After-hours callers are welcome to leave a message and request a callback.

Where are you located?

We are located at 1791 Barrington St, Suite #402, Halifax, NS B3J 3K9.

What services do you offer?

We offer Design, Advertising, Development, Integrated Campaigns, Branding, Communication/PR, and Experimental Design. We would be pleased to provide additional details upon request.

How much do your services cost?

Service pricing varies based on the scope of the project and the specific services required. A starting price, price range, customized quote, or estimate may be provided based on the details, complexity, and requirements of your request.

Can I speak with a specific person or department?

Calls may be directed to the appropriate team, such as Creative, Accounts, Strategy, or Tech Development, depending on the nature of the inquiry. While direct lines are not available, a message can be taken and forwarded to the relevant team or staff member. To ensure a prompt and accurate response, we kindly ask that you provide relevant context regarding your request.

How do I leave a message or request a callback?

To leave a message or request a callback, we will collect your name, phone number, and reason for calling. The message will be passed along to the appropriate person or department.

What areas do you serve?

We work with clients globally across a range of regions. Service availability may vary depending on the scope of work and project requirements, which can be confirmed during the initial inquiry or consultation.

What types of customers do you work with?

We specialize in working with clients in government, healthcare, education, and academia; however, we are open to collaborating with organizations across other sectors depending on the scope and requirements of the project.

Do you offer quotes or estimates?

Yes, we provide quotes and estimates based on the scope of work and the specific requirements of each project.

How fast can you respond?

Response times vary depending on the nature and scope of the inquiry. We aim to respond as promptly as possible and typically follow up within a reasonable timeframe during standard business hours.

What should the assistant do when it cannot answer a question?

The assistant should not guess. It should acknowledge the question, explain that it will get the information or route the caller to someone who can help, and collect contact details if needed.

Should it collect name, phone number, email, and reason for calling?

Yes. In most cases, the assistant should collect the caller’s name, phone number, email address, and reason for calling. Optional details may include company name, preferred callback time, or service type.

What tone should it use: friendly, professional, or more casual?

The assistant should use a tone that matches the business brand and customer expectations. For most businesses, a friendly and professional tone works best because it sounds helpful without feeling overly scripted.

The Colorado Springs Schools District 11

What began as a branding challenge became a movement powered by the people who lived the brand every day.

PROJECT NAME:
#WeAreD11: Turning a School District into a Community Movement

DELIVERABLES:
Advertising, Branding, Competitive Analysis & Research, Content & Design, Design, Development, Digital & Broadcast, Digital in Mobile & Web (UI/UX), Full Stack, Integrated Campaigns, Media, Media Buying, Social Media Marketing, Strategy, Strategy & Position

Challenge

Despite significant investments in innovative programs, modernized facilities, and expanded learning opportunities, D11 faced a growing perception problem. Many families remained unaware of the district’s transformation and continued to associate D11 with outdated assumptions.
At the same time, competition for student enrollment was increasing as families explored charter schools, private schools, and neighboring districts with newer facilities. While individual schools were effectively sharing their own successes, there was no unified narrative connecting these stories under a single district identity.
D11 needed more than a marketing campaign. It needed a way to reconnect its community with the reality of the student experience and inspire belief in the future of public education.

Outcome

Rather than relying on traditional institutional messaging, #WeAreD11 empowered students, parents, educators, and alumni to tell the story themselves. What began as a branding initiative evolved into a community movement built on authenticity, participation, and shared ownership.
The campaign generated more than 25.1 million impressions, 12.3 million video views, over 730,000 engagements, and more than 500 verified enrollment inquiries. By creating opportunities for the community to actively shape the narrative, D11 successfully aligned public perception with the reality of its schools while establishing a sustainable foundation for future advocacy, engagement, and enrollment growth.
Most importantly, #WeAreD11 transformed stakeholders from audience members into ambassadors, proving that the most powerful stories are the ones communities tell about themselves.

WeAreD11 Anthem Video

A cinematic launch video featuring authentic student stories and experiences was produced as an always on asset, to establish the emotional foundation of the movement. The video became the cornerstone of the campaign, generating more than 920,000+ views across channels.

Omni-Channel Campaign

Executed an integrated media strategy across search, social, display, video, OTT, and retargeting channels, guiding audiences from awareness to conversion through a coordinated series of touchpoints. The campaign delivered 26M+ impressions, 7M+ reach, 12.3M+ video views, 730,000+ engagements, 243,000 website clicks, and 500+ qualified leads, ensuring District 11 remained visible, relevant, and top-of-mind throughout the enrolment decision-making journey.

Website

WeAreD11.org was born, including a custom “Find Your School” tool helping families discover schools aligned with their students’ interests and goals. The website served as the central destination for engagement and enrollment exploration and a landing page for conversion through the campaign.

School Spirit Contest

A district-wide student video contest inviting students to showcase their D11 experience through original content was launched to drive school spirit. The initiative generated over 250+ participant submissions, 2,500+ likes, and 700+ comments, turning students into active ambassadors while significantly expanding the campaign’s reach through authentic, community-driven storytelling.